Behind the scenes & Production of our digital content

When it comes to selling a property, the key to success lies in creating an effective property listing that captures the attention of potential buyers and inspires them to take action. While the end result may appear seamless, there are many important steps that must be taken behind the scenes to create a listing that is both appealing and informative. 

From showcasing the property’s best features through photography and drone shots, to crafting detailed descriptions and floor plans, every element plays a critical role in helping potential buyers visualise themselves living in the space. In this article, we’ll take a closer look at the essential steps that go into creating a successful property listing.

  • As we begin our journey to create a successful property listing, our first step is to gain a deep understanding of the property and develop a plan for showcasing its unique features in the best possible way. This involves carefully assessing the property and its surroundings to identify any areas that need special attention, such as the placement of furniture or the use of lighting to enhance its ambiance.
  • Next, we create a very detailed floor plan of the property, which can be used to give buyers a sense of the layout and flow of the space. This is essential for helping buyers understand how they can best utilise the space and envision their own furniture and belongings in each room.
  • Once the floor plan is complete, it’s time to capture the property through photography and video. Our experienced team uses state-of-the-art equipment, including gimbals and high-quality cameras, to capture every detail of the property.  Professional photographs are crucial for creating a visually appealing listing, and can help the property stand out in a crowded market. By incorporating drone shots, we provide prospective buyers with a seamless look inside the property, combined with an aerial view that showcases the neighbourhood and its surrounding areas. 
  • At International Home Investments, a property tour is more than just a walk-through of a home. Our skilled real estate agents take potential buyers on a personalised tour of the property, highlighting its finest features and providing in-depth information about each room. This approach not only allows prospective buyers to get a sense of the property’s layout and character but also provides them with a close-up view of its unique features and amenities. By offering this tailored experience, we aim to make the property viewing process more engaging and informative for potential buyers.
  • At the end of the day, we bring all these pieces together to create a complete property presentation. Our team works effectively in the office to craft a detailed description, design stunning brochures, and prominently showcase the listing in our window displays. All the listings are then shared on various online platforms such as our website,, Idealista and many more. 
  • With special attention given to social media and paid ads, we ensure that your property listing reaches a wider audience, increasing the chances of finding the right buyer. We use strategies to create a targeted advertising campaign that reaches potential buyers where they spend the most time online.

Crafting an outstanding property listing may seem like a complex undertaking, but with the right set of tools and team, it can turn into a smooth and satisfying experience for everyone involved. In today’s competitive real estate market, a comprehensive and eye-catching property listing is a must-have, and it can make all the difference between a property that sells quickly and one that remains in the market.

Here you can watch our final result:

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