THE POWER OF MARKETING
We strongly believe in the power of effective marketing and have carefully selected platforms that we know will reach our target audience. Our experienced agents have vast networks in multiple countries, and we utilise both traditional and digital marketing strategies to maximise our reach.
We create engaging content on our social media platforms, and frequently interact with potential buyers through channels such as Facebook and YouTube. Our in-house marketing team ensures that all visual and promotional materials, such as photos, videos, floor plans, and prospects, are of the highest quality and exceed all expectations.
IN-HOUSE MARKETING DEPARTMENT
IHI stands out among every single real estate office, as we have an in-house content and marketing department, something uncommon in the industry in the Canary Islands where agents need to handle it themselves.
Our special team includes
- Morten Selnes (Content Marketing Officer)
- Thor Sørensen (Content Creator)
Together with extensive experience in marketing and content creation. We prioritise high-quality content that not only showcase the property, but also evoke emotions and capture attention!
VIDEO PRODUCTION
- First we make a script depending on the size of the property.
- After that, we find the best time to film indoors and outdoors to ensure perfect lighting conditions.
- Finally, we connect all the clips and make a video with a guaranteed wow effect.
Check us out on YouTube here
MARKETPLACES AND ADVERTISING
We have 5 main portals that we advertise on:
- Milanuncios (Global)
- Idealista (Global)
- Habitaclia (Spain)
- Fotocasa (Spain)
- FINN.no (Abroad)
We expand our reach beyond the 5 main portals by cross-marketing to 101 other portals in 55 countries, potentially reaching 140.36 million people.
Additionally, we advertise our properties through well established newspapers in Gran Canaria.
SOCIAL MEDIA
We place a strong importance for the use of social media and use targeted ads to reach specific audiences. With our broad reach, we have the potential to connect with hundreds of thousands of potential buyers through our advertisements.
Find us on Social Media: @ihispain
- YouTube
OTHER ADVERTISING
IHI WEBSITE – As part of our marketing strategy, we not only showcase your property on various online marketplaces but also create a personalised presentation on our website. Where we present your home with high-quality professional photos, video, floor plan, and more.
WINDOW DISPLAY – Every property we sell gets a prime spot in our window display, providing great exposure for those passing by. Our office, located on the first floor of the HL Suite Hotel, receives high foot traffic with several hundred people passing by every day. This advertising opportunity is included for all properties sold through International Home Investments.
PROPERTY BROCHURE – We provide printed brochures to all potential buyers who want to view the property. The brochures contain a presentation of the property with professional photos, a detailed description, and other relevant information. It’s a great way to leave a lasting impression on potential buyers and showcase the unique features of your property.
